Why you must conduct a Competitor Backlink Analysis Tools

Why you must conduct a Competitor Backlink Analysis Tools
December 25 06:36 2017 Print This Article

Conduct a Competitor Backlink Analysis Tools

Competitor Backlink Analysis Tools: When you perform a competitor backlink analysis tools, you review websites that are in your business and/or share an audience the same as yours. Throughout this analysis, you assess your competitor’s web site performance, number of backlinks, and overall online authority.

A competitor backlink analysis tools help build a digital strategy for your site and permit you to:

Assess the competition in your business

By researching sites that are in your business, you’ll be able to see how well your competitors are performing arts and build tips for what you wish to try and do to compete with them. as an example, if competitor sites have an average of a hundred backlinks, you will build additional backlinks for your website if you have got a lower range than the average in your business.

See what helps others in your business rank well

Through a competitor backlink analysis tools, you’ll be able to see the quantity and quality of web linking to your competitors. This offers insight into why the sites are ranking well. If a competitor’s website is showing on the primary page of a search, you’ll read the backlink portfolio that helped them earn their high position.

Identify how you’ll be able to emulate a competitor’s strategy to earn backlinks too

After you determine the backlink profile that’s serving to your competitors rank, you’ll be able to use that info to boost your site’s ranking by developing a method to earn backlinks and find guest blogging opportunities from similar sites.

Know how well competitors are performing arts + what you wish to try and do to compete with backlink analysis

Alexa features a kind of tools to assist you to conduct a backlink analysis, collect this info, and determine opportunities to create links to your website all from one dashboard.

How to perform a competitor Backlink Analysis Tools with Alexa Tools

Go through the subsequent steps to perform a backlink analysis and build a link building set up for your web.

Step 1) Build a listing of your competitors

To perform analysis on your competitors, you wish to understand who your competitors are. If you don’t recognize your competitors, use Alexa’s Audience Overlap Tool to search out.

Enter the URL of a better-known competitor or your site, and run the report back to realize similar websites.

The tool produces a listing of websites that have the same audience to the target site. you’ll be able to additionally use the traffic filter to indicate results that receive the same level of traffic.

Find competitors for backlink analysis

From this report, choose the most relevant competitors and save your list, therefore, you’ll be able to use it later in the analysis.

Step 2) Read the number of backlinks for every competitor

Once you have got a listing of sites for your competitor analysis, read the number of backlinks that every website has victimization Alexa’s website Comparison tool.

You can run the site Comparison directly from the Audience Overlap Tool.

Compare competitors for backlink analysis

Alternatively, you’ll navigate to the website Comparison tool and enter up to ten sites or use site lists you have got previously saved.

Once you run the report, scroll all the way down to the “Reputation Metrics.” From there, you’ll be able to read the number of sites linking certain all of the competitors on your list.

Compare sites linking certain backlink analysis

Use this data to get perspective on the number of sites linking to your competitors and determine the competitors with the biggest link portfolios. Sites with an oversized link portfolio are going to be a lot of useful in permitting you to search out link building opportunities than sites with a smaller range of backlinks.

Step 3) Consider the authority of linking sites.

As you review the sites linking to your competitors, detain mind that a link from a website with; a high page authority is a lot of valuable than a link from a site with a low page authority.

Suggested Reading: How to Improve Your Alexa Ranking

To check the page authority of the linking sites, use Alexa’s Sites Linking In tool. The competitive analysis tool acts as a domain authority checker and produces a listing of the linking websites together; with their Alexa Rank (Global Rank).

Backlink analysis report with sites linking in

This allows you to search out backlinks that have the best online authority; therefore, you’ll target those sites in your link building strategy.

Step 4) Notice the sites and pages driving the foremost traffic to your competitors

At this stage of the backlink analysis, take an excellent deeper look into the sites linking to your competitors. Uncover each the sites and pages that are driving the foremost traffic to your competitors’ victimisation Alexa’s Competitive Keyword Matrix.

Use the saved list of competitors or enter a brand new list of the web into the backlink checker; to provide a report of all the sites that link to 1 or a lot of the competitors.

The report additionally includes the page on the linking website that’s sending the foremost traffic to the competitor site. To look at that data, click on the linking website to check info for every one of the competitors.

Find sites driving traffic to competitors

Use this data to search out competitor backlinks, review the pages driving the foremost traffic; and determine ways that you’ll additionally build links to those websites to drive traffic to your site.

Step 5) Save sites that are smart backlink opportunities

With the data gathered during this backlink analysis; you’ll be able to currently prepare a link building set up for your web.

When you realize a website that appears sort of a smart link building opportunity, reserve it to your Alexa workspace. Click on the ellipses icon (.. ) once the site and choose “add details and save to workspace;” From there, add notes to the web site that may help guide your link building method.

Save backlink opportunities with competitor backlink checker

By researching this method, you get to understand your competitors, assess their backlink profiles; and determine opportunities for rising your SEO strategy. You finish up with a workspace filled with link building opportunities; that may assist you to compete together with your biggest competitors.

Ready to conduct a backlink analysis on your competitors and determine link building opportunities for your website?

Sign up for a free, 7-day trial of Alexa’s Advanced to get access to all or any of the tools mentioned in this post.

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Technology Click (Mrs. Anjum)
Technology Click (Mrs. Anjum)

Tech Click, established in 2017, is a mainstream tech and how-to site where you’ll discover programming surveys, how-to aides and video instructional exercises. Also, we routinely find fascinating things online that you never knew existed – like this rundown of helpful sites. Our chronicles incorporate a gathering of more than 100 articles.

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